✓ Download We Know What You Want How They Change Your Mind [eBook] By Martin Howard

✓ Download We Know What You Want How They Change Your Mind [eBook] By Martin Howard

We Know What You Want How They Change Your Mind
In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent It covers the five major zones where consumers are being confronted in the retail shopping context, at major events and concerts, through information media, personal fr In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent It covers the five major zones where consumers are being confronted in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer.Up until recently, there was a social contract that alerted consumers to advertising messages They were clearly labeled, endorsements were obvious and certain areas were off limits That contract has been broken, and many corporations are resorting to underhanded methods to persuade.Our shopping centers, stadiums, telephones, friendships and editorials are all fair game Marketing messages have crossed into the social sphere We Know What You Want points out dozens of examples of how these signals are being relayed and gives you the tools and techniques to decode these messages and make your own decisions.Inspired by the popular book Coercion by Douglas Rushkoff, this book presents key ideas and case examples in a practical, easy to follow, illustrated format Rushkoff himself contributes the Introduction We Know What You Want has Rushkoff s full support he calls it an entertaining yet McLuhanesque Medium is the Message, filled with engaging graphics and provocative but easy to follow guidelines for maintaining autonomy in a world made of marketing Martin Howard has spent over 15 years in the marketing field with over 10 of them in advertising agencies While witnessing the decline of the traditional advertising agency, he became interested in emerging forms of communication and stumbled upon the writings of Marshall McLuhan and others, who charted the profound but underestimated impact of electronic media Now a strong advocate for media literacy, his interest is in making these theories accessible to average consumers and students He lives in Brisbane, Australia
Title : We Know What You Want How They Change Your Mind
Pages : 192 pages
Isbn :
Author :  Martin Howard
Format :
Language : English


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